Even the rich man is called to bare fruit. He should of helped however he could, but he did not and that is not pleasing to God. The way I see it, the more you can do to help, the more fruit you bare. Remember though, only ones who except Jesus can bare fruit. Good deed without Jesus is just a good deed, not fruit. We are all called to bare fruit.
B Blessed, Stay Blessed, and Much Love, brothaman