"I have come in my Father’s name, and you do not receive me. If another comes in his own name, you will receive him." (John 5:43)
This is an amazing prophecy. Jesus always emphasized His submission to the Father. He was sent to do His will - to represent His Father's name. But the Jewish authority would have none of it -- they rejected Him. Jesus knew a time would come at the end of the age when Israel would turn to a wicked king as their protector. Jesus makes only ONE STATEMENT regarding this coming wicked one -- that he'll "come in his own name." What an odd statement to make. If Christ focused on this issue, it is logical to expect the Antichrist to do likewise.
As laid out in my book, I believe the end-time battle is ultimately a battle of names - the name of the Lord versus the name of the Antichrist. Why might Satan desire the Antichrist be consumed with his own name? Because it is at the name of the Lord that every knee shall bow - a name above all names. When Jesus came the first time, He always put the focus on the Father, never Himself. When Christ comes again, He is coming for that which rightfully belongs to Him, to receive His kingdom. The Antichrist will be just the opposite of Christ. There is no submission but only the repeated mantra of Satan his father, "I WILL. I WILL!!" His focus will be on himself, particularly, on HIS NAME. You want to know what character trait to look for in the Antichrist? Start there. Jesus did.
(Someone recently asked for Scripture. There you have it. There's plenty more where that came from.)