nebula

John 11
 33 When Jesus therefore saw her weeping , and the Jews also weeping which came with her, he groaned in the spirit, and was troubled , 34 And said , Where have ye laid him? They said unto him, Lord, come and see . 35 Jesus wept . 36 Then said the Jews, Behold how he loved him! 37 And some of them said , Could not this man, which opened the eyes of the blind, have caused that even this man should not have died ? 38 Jesus therefore again groaning in himself cometh to the grave .
 
 
Looking in the context of the passage, I see one or two things going on in Jesus' heart.
 
1. He was grieving with those who grieved. Notice that He first "groaned in the spirit" when He saw Mary and the others weeping? I know what it is like to have my emotions pulled by the emotions of others. Perhaps He felt their sadness, and perhaps He knew they, especially Mary, needed Him to grieve with them?
 
2. Based on what John wrote, it seems as if it they were about 1 week away from the Passover season - the very one which would lead to Jesus' own death. He knew His time was coming. Perhaps the dynamics of people grieving the death of a loved one and taking Him to the tomb pulled on His awareness that soon He would be the one whose body was in the grave?

The church of Laodicea was built near a confluence of two rivers. One river came from the mountains and was cold. The other river came from a hot springs area and was hot. The cold mountain waters were good for refreshment. The hot water was used for healing baths. The joining of the rivers produced a lukewarm mix that was neither of these but instead grew unhealthy bacteria.
 
This provides the background for the contrast Jesus spoke of.
 
I have come to regard hot and cold to not mean "on fire for God" and "distant from God" but rather "ministering healing" and "ministering refreshment". Does it not make more sense that Jesus would appeal to the church to be one of these, rather than appealing He'd rather them turn away from Him and worship other gods? 

In a way, you are asking the wrong question. (Not saying that you are, but) it comes across as if someone is looking for an excuse to lie/deceive. (Or any given reader could.)
 
But we keep forgetting that there are two key rules we are to live by: love God and love our neighbor.
 
So the question ought to be worded: Is it loving to intentionally deceive someone?
 
If "you" are to look at a suitable situation, instead of sweating over it being right or wrong, ask instead what the loving thing to do would be.

Zech. 14:4 - In that day His feet will stand on the Mount of Olives, which is in front of Jerusalem on the east ; and the Mount of Olives will be split in its middle from east to west by a very large valley, so that half of the mountain will move toward the north and the other half toward the south.