It has been implied above by a few that the problem was the combination of the shirt and the beer. That may be true depending on what is meant. If it is meant that there are some activities intrinsically permissible as men but not as Christians, then it should be said this has no basis in the bible or reason. If drinking alcohol is intrinsically wrong in a Christian shirt, it is intrinsically wrong in any shirt.
Coming from the Chicagoland (home of Two Brothers and Revolution) I do not think consumption is intrinsically wrong. Those who do seem to be operating on the maxim that whatever can be abused shouldn't be used. This line of reasoning to me clearly cannot stand: all pleasures can be abused, even marital pleasures.
If, however, the issue is that the combination of the shirt and the beer may have led other Christians into sin (i.e., recovering alcoholic walking by; or, as in this present case, judgmental teetotalers) then perhaps caution in the future is advisable. In 1 Cor. Paul lays down a guideline for the problem of consuming meat: for the sake of "weaker" Christians, strong Christians are to refrain. Benevolent advice: and in the case of the recovering alcoholic, I think Christians should do whatever is reasonably in their power to shield their struggling Christian.
But the operative word there is "reasonably": one can see how easily Paul's principle of beneficence can be abused by "holier than thous" whose condemnation of alcohol is based neither on the bible nor reason but on their imbibed (pun intended) cultural heritage. Even in the case of the recovering alcoholic, who should elicit infinitely more sympathy from us, one can see how his weakness can become manipulative: "It hurts me just knowing that you have beer in your fridge." To which I would respond, "It makes me uncomfortable just knowing how much thought you give to the contents of my fridge."
In short, there is nothing intrinsically wrong with consuming alcohol, nor with purchasing it in Christian articles; but lest we tempt recovering alcoholics into relapse or teetotalers into judgmentalism, caution is advised.
