I have to say that it doesn't surprise me in the least how popular Wicca is becoming due to the success of the Harry Potter series, Charmed and Sabrina The Teenage Witch, to name just a few. These are all quite popular and a lot of parents don't see anything wrong with them and so they let their children watch them, then in turn the children get interested in the things that they see on the screen. Some, maybe even a lot might not agree with me on this though. What I will say though is that I believe in the saying, "that if you put rubbish in, then that is what you will get out".