The trial close

[Neighbor]

Hi all,

In the world of sales and in marketing in general there is presentation of features and  benefit and they are then tested with a trial close to see what has been heard approved and also what has rejected to date or what has not yet been addressed that is an objection.  Without a trial close there is no way to learn of objections that get in the way of making a sale.

Okay, so is a Christian a salesperson? Well yes, yes of course! We are ordered by our sales manager to get out in the field, in the entirety of the world to share of the gospel of Jesus.  To what end? The desired end is so that many may be presented as being mature in the Lord Jesus.

Please tolerate this idea for just a minute or two more- When  sharing of the gospel, be absolutely sure to make the trial close! Ask  ask for the "signature" on the sales slip. Sir or madam, please buy this now, turn about to Jesus as Lord. And wait for the objection, the rejection, expect it. The trial close is for that very purpose, it is not the end of the presentation. It is there to narrow focus to what are the real issues, the real needs, and the real objections, to having life eternal with God.-  

Get the real rejections out early after a presentation of the basics of the gospel of Jesus. That way one can get down to the real issues of why a person will not want to have eternal life shown to them today, why they would simply hear of the features of life with God and hear of the benefits, but still not know why to bother themselves with it today.

Draw out the objection, do not fear the rejection, encourage it through the trial close so that the rest of the presentation may be productive in narrowing the customer's focus to the benefits they may desire and need to have today; and so  that they can and may have with Jesus as their Lord today.

A saleperson can spout features and benefits all day long and never ever make a person think about their present plight nor future benefit if the trial close is not part of the presentation. One closes on the sizzle not the steak is the old adage, and one never closes at all if they don't ask for the commitment. So ask.

 A salesman that never asks for the purchase hardly ever gets a sale. So  explain features, show benefit, and  ask for the sale, to narrow the focus of objection so that the real issues of a person can be dealt with to their benefit.

Do you want to have more productivity in your service as a bond-servant  of Jesus in sharing of Jesus? Learn to treasure rejection, prepare for it, encourage it, and overcome it by design. Have a plan, work the plan.

Thanks for staying with the suggestion to this point. Will you consider it, and do it?  How about even today as a start?